Featured Artist Joi Cardwell

Posted by on September 17, 2020

With a career that is rooted in Black Music History, storied venues, spectacular pairings, and momentous events, Joi Caldwell stands alone as a vocalist, songwriter, producer, Gay Icon, and maverick who has always walked a path all her own. Ms.Cardwell’s professional career started at Amateur Night at the Apollo whereas a college freshman she won

With a career that is rooted in Black Music History, storied venues, spectacular pairings, and momentous events, Joi Caldwell stands alone as a vocalist, songwriter, producer, Gay Icon, and maverick who has always walked a path all her own. Ms.Cardwell’s professional career started at Amateur Night at the Apollo whereas a college freshman she won 5 times. From there she claimed her spot in the Pop/Ramp;B Producer Kashif’s (Whitney Houston) girl band “the Promise” at a cattle call audition, and sang her way into an Arista recording contract after one song at the piano by Music Industry Icon Clive Davis. Her chops were honed by background work for Jermaine Jackson, Johnny Kemp, Phyllis Hyman, the Pointer sisters, LL Cool J, Paula Abdul, and Kashif himself. Soon after leaving Arista, another fateful audition with Sony recording artist Lil Louis led to the classic album “Journey with the Lonely” which spawned the Number One records” Club lonely and “Saved My life”, along with the flawless “Do U luv Me” and “Dancing in My sleep” securing Joi’s place on the dance floor for the next 15 years.As a solo artist, Joi was the center of NY Indie House Label EIGHTball records, where she created Two albums,” The World is full of Trouble” and “Joi Cardwell”, each of whom produced Four singles, an additional Two Number Ones, and Six Top Tens. “Trouble”, “Jump for Joi”, “You got to Pray”, “Run to You”, “Found Love”, “Love and Devotion”, “Soul to Bare”, and “Power “showed the world that Joi could play with the Big Boys and make them shake it to her very own groove. With the demise of EIGHTBALL, Joi took control of her publishing and Master catalog and released the nu- soul gems” Deliverance” and “the plain jane project” to let the world know that she had more than one trick up her sleeve. In the same vein, she hooked up with Towa Tei to create a “Luv Connection” and guest starred with The Brooklyn Funk Essentials on “The creator has a master plan” performing at the Worlds finest Jazz festivals including: Montreaux, North Sea and Nice Jazz festivals. As a brand, Joi has successfully aligned herself with powerhouse companies: Reebok, Starbucks, Sony Pictures, Nestlé’s Powerbar, AEI/DMX, NEC Computers, NY & Company, Target/Stars on Ice, Audi and many others. Her music has been featured in fashion week shows, “Queer as Folk”, international commercials, film and television, and has been recorded by other artists internationally such as Towa Tei and Toshi Kubota in Japan, to Czech Idol Martika. She also has appeared in “Godfather of Disco”-Mel Cheren’s Bio-Documentary. Premier labels have licensed Ms. Cardwell’s songs worldwide, including: Kinkysweet, EMI Japan, Electra, SonyBMG, Nervous, Slip and Slide, Warner Music, Ultra Music, Defected, Tommy Boy, Hed Kandi, AVEX and legendary West End, amongst others. In 2008, Cardwell was Nominated for Best Underground Track at the IDMA Award for the Song "People Make the World Go Around "and at the same time Winter Music Conference Introduced Lady Gaga to the world as her opening act. In 2009 Wanderlust the soundtrack was released with collaborations with international artist such as Ramus Faber, The Groove Junkies, Kenny Dope, and Duce Martinez and others.  In 2011, Joi released a limited edition of "Must Be The Music" to her closet fans, representing a departure from digital releases reacting directly with her audience base. In 2013, Cardwell returned with a vengeance collaborating with  Jon DeSilva and Maceoplex for a redo of her classic cover "You Gonna Make Me Love Somebody Else" earning a IDMA award for Best Garage/House Track of the Year and previewing the new album Art of Being (500k + YouTube Views) Joi Cardwell is managed by Jerome Farley for Continuous Cool Jerome-farley@Jerome-farley.com Also Joi Cardwell on Facebook. Joi Cardwell is currently working on her own non profit called Jump for Joi, Inc. This non profit was founded by Joi Cardwell who spent most of her life as a recording artist traveling the world. While touring over 25+ years she learned that healthy eating, mental strength and physical training literally makes life or death differences for all. She holds certifications in Yoga, Meditation, and as a Holistic Health Coach. Further, she is trained in Trauma Informed Practices, Yoga as a Peace Practice and Yoga Nidra. YTT-200 and BYTA affiliations. Don’t Miss Joi Cardwell’s Interview on Brunch In The Basement with Javonne and Terez on Saturday, September 19th, 2020. 11am to 1pm. EST. Watch on YouTube: WJBR INTERNET RADIO (OR) Watch on FaceBook: In the Basement with JaVonne and Terez.

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